NRA Recruiting Program
Individual Category News for Recruiters

XC Category News

September/October 2017
David Helmer
(703) 267-3781
DHelmer@nrahq.org

Thus far in 2017, 636 devoted NRA Club Recruiters have recruited over 20,000 members. Certain strategies that work for some clubs may not apply as well to others, but a good start is to focus on reaching 100% NRA membership and finding an efficient way to stay there. Many clubs will associate the renewal of their club's memberships with NRA memberships to simplify the process.

With hunting season coming up there is great opportunity to reach non-club members from your community. As guests show up to sight in their firearms and bows, find a way to tie in NRA membership to their visit. Your club could offer range discounts to NRA members or maybe even require NRA memberships from guests. In any case, be sure they understand your club offers membership at a discounted rate and highlight the benefits that will impact them the most.

Moving forward, continue to shape your recruiting strategy to more effectively reach all of your club's members and members of your local community. If your club has not been 100% NRA in the past, but is ready to make that commitment, let me know and we can help you with the process. As always, your dedication to our Second Amendment freedoms is greatly appreciated. Let me know if there is anything I can do to assist in your efforts to grow the NRA!


XI Category News

September/October 2017
David Helmer
(703) 267-3781
DHelmer@nrahq.org

Instructor Recruiters had a very successful summer in 2017, bringing in nearly 3,000 NRA members! Let's keep the momentum going by refining our recruiting strategies to expand our enrollment potential.

One recruiter who shined over the summer was Michael Slevnik from Chicago, IL. Michael enlisted 58 members since June 1st! The most noteworthy aspect of Slevnik's summer achievements is that he would only mail in a handful of applications per week, but he would send in applications EVERY week. His hard work and consistency is a good example of how anyone can become an elite recruiter. It is easy to imagine signing up a few members in a week, so set short term goals for yourself and you'll be pleasantly surprised with your long term results.

In order to remain consistent, always keep the NRA and possible recruiting opportunities on your mind. Some people say, “Luck is where preparation meets opportunity,” so it's important you are always prepared! Take the time to organize your supplies, study membership benefits and practice your sales pitch. You can also create your own opportunities by setting up better displays, simply asking people if they are current members and by wearing NRA gear.

Occasional large events can be good avenues for recruiting, but the key to successful recruiting amongst the top instructors is consistency. Push students toward your link, set up a display at the front of your classroom, incorporate dues with your course fees – just be sure to do this every class! Set realistic short term goals and challenge yourself to surpass them. As always, if there is anything I can do to help, please don't hesitate to ask.


XR Category Report

Sept/Oct 2017
Aaron Michael
703-267-3751
Amichael@nrahq.org

With the most favorable political conditions since the Bush administration, we must continue to make adjustments in order to grow the NRA and restore our Second Amendment rights. Motivational speaker, Simon Sinek once said, “Focus on long term success but be willing to make short term adjustments to get there.” This could be a simple shift, such as finding new ways to sell NRA memberships, or asking current members to become life members.

A great example is Shooters World in Tampa, Florida. Recently they encouraged their cashiers to ask every customer who comes to the register to join or renew. Since doing so, they have sold more members in one month than they did all last year! This small adjustment reaped huge rewards. Look for adjustments that need to be made and take the opportunity to make them.

During the Bush administration we saw an increase in annual members making the jump to life membership. Try asking family, friends, and acquaintances that are NRA members if they would like to become a life member or extend their membership. Sometimes all that is required, is to simply ask. Who knows, a new life member could be right in front of you!

Both of these small shifts can drastically help your recruiting efforts, and the NRA. Long term success requires us to take advantage of every opportunity to bring in new members, or extend current memberships. Thank you all for your support. You make a huge impact through the members you bring in. Please let me know if there is anything I can do to help with your recruiting efforts.


XS Category Report

Sept/Oct 2017
Aaron Michael
703-267-3751
Amichael@nrahq.org

It's hard to believe that summer is already over and hunting season is around the corner. Historically, gun sales and NRA memberships increase during this time. Thank you to all new and experienced recruiters who are bringing in members to the NRA. Your efforts will truly make a difference as we head into the busiest time of the year.

Arsene Wenger (one of the world's most successful professional soccer coaches) said, “When you look at people who are successful, you will find that they aren't the people who are motivated, but have consistency in their motivation.” If we are to be successful in restoring and protecting our God given right to bear arms we must be consistent in asking people to join the NRA. Consider Chucks Gun Shop. Year after year they recruit more than a thousand members. They do this by using a simple strategy; every employee asks every customer to be an NRA member.

Remember why you are working so hard to grow the NRA. Don't lose the consistency in your motivation. As sales start to pick up, remember to ask every customer if they would like to be a NRA member. As store owners, you provide people the opportunity to exercise their second amendment. Your recruiting efforts ensure that you are able to continue to provide that opportunity. Each member counts! That is why it is so important to ask every customer to be a NRA member.

Thank you for your resilient support of the NRA. If there is anything you need to help recruit more members please let me know. I am honored to work with each of you in restoring the Second Amendment. Let's not be satisfied with one victory but continue working to restore and protect our firearm freedoms.